Technical Crawl Health
When search engines encounter broken paths, redirect chains, or blocked resources, the first task is to remove crawl barriers before expanding content. We audit crawl paths, response codes, directives, canonicals, and XML sitemaps, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Use the findings to update the brief for the next stage.
Add scope, methods, qualifications, and practical examples that the business can verify. Better information is a stronger foundation than repeating the service phrase. Keep a short record of common questions and objections.
Crawl and indexing checks
Inspect important URLs for response codes, robots directives, canonicals, and internal links. A page being submitted in a sitemap does not mean it is indexed. Explain which task matters next and why it takes priority.
Map related searches to the page that best answers them. When several pages compete for the same purpose, improve or combine the content before creating more URLs. Ask customer-facing staff which details people need before deciding.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities