
Full operating cost
Compare renewals, resource limits, support, backups, and included services. Introductory pricing may not represent the long-term cost. Separate agency fees from advertising, software, and production costs.
Review traffic patterns, application needs, storage, and peak activity. Choose resources from measured requirements rather than a plan name. Choose an approach the team can keep accurate after delivery.
- A written brief
- Named responsibilities
- Agreed review points




