
Search reporting
Read impressions and clicks alongside conversions and query intent. Track changes over a suitable period and annotate releases or redirects. Avoid treating a single favorable number as the whole result.
Separate crawl and indexing barriers from optional refinements. Fix issues affecting important customer pages before expanding the content inventory. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




