Index Coverage
When important pages are missing from search while low-value URLs remain indexed, the first task is to align the index with the pages customers actually need. We compare submitted, discovered, crawled, indexed, and excluded URLs by page purpose, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Agree whether the evidence supports keeping, changing, or stopping the approach.
Read impressions and clicks alongside conversions and query intent. Track changes over a suitable period and annotate releases or redirects. Avoid treating a single favorable number as the whole result.
One purpose per page
Map related searches to the page that best answers them. When several pages compete for the same purpose, improve or combine the content before creating more URLs. Bring sales questions into the brief so the work answers real concerns.
Compare what searchers need with the page they reach. A service enquiry, a how-to question, and a supplier comparison may need different answers. Include sales follow-up when reviewing the quality of inquiries.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities