
Choose useful demand
Compare services by margin, available capacity, and repeat business. The service with the highest search volume is not always the most worthwhile to promote. Agree whether the evidence supports keeping, changing, or stopping the approach.
Use one brief for website, content, advertising, and sales staff. Agree the promise and the customer information needed at each stage. Give the team a clear route for questions and corrections.
- A written brief
- Named responsibilities
- Agreed review points





