
Qualified outcomes
Define accepted leads with the sales team and review the difference between raw forms and worthwhile inquiries. Use that feedback in later decisions. Ask customer-facing staff which details people need before deciding.
Increase coverage after checking costs, inquiry quality, and capacity. Expanding keywords or regions should have a stated reason. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




