
Account upkeep
Check profile details, links, staff permissions, and scheduled content. Remove outdated offers before they continue circulating. Look for gaps between what the business offers and what visitors understand.
Define response windows, approved routine answers, and escalation for complaints or sensitive requests. Give staff a way to review exceptions. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




