
Spend readiness
Check the offer, landing page, contact delivery, and measurement before spending. A broken destination makes campaign optimization meaningless. Bring sales questions into the brief so the work answers real concerns.
Define accepted leads with the sales team and review the difference between raw forms and worthwhile inquiries. Use that feedback in later decisions. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




