Ad Assets
When campaigns omit useful links, calls, locations, prices, or service details, the first task is to use relevant assets to make advertisements more informative. We map sitelinks, callouts, snippets, calls, locations, images, and promotions to campaign intent, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Agree whether the evidence supports keeping, changing, or stopping the approach.
Define accepted leads with the sales team and review the difference between raw forms and worthwhile inquiries. Use that feedback in later decisions. Use the same definitions when comparing reporting periods.
Ad and page agreement
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Separate unsuitable inquiries from failures in the response process.
Allow for both media spend and management fees, and set a budget the business can test responsibly. Pause or adjust offers when staff cannot handle new inquiries. Ask for a clear explanation of any change to the quoted scope.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities