
A routine review
Inspect spend pacing, available search terms, conversion triggers, and lead feedback. Use a checklist that ties changes to observed problems. Keep a short record of common questions and objections.
Exclude traffic that does not fit the offer, and document the decision. Check that exclusions do not block useful demand. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




