
Content usefulness
Add scope, methods, qualifications, and practical examples that the business can verify. Better information is a stronger foundation than repeating the service phrase. Use recent customer feedback to challenge an unclear message.
Read impressions and clicks alongside conversions and query intent. Track changes over a suitable period and annotate releases or redirects. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




