
Technical priorities
Separate crawl and indexing barriers from optional refinements. Fix issues affecting important customer pages before expanding the content inventory. Choose the next task from the review rather than repeating the calendar.
Map important customer questions to existing pages and identify genuine gaps. Consolidate overlapping pages instead of targeting each phrasing with another URL. Bring sales questions into the brief so the work answers real concerns.
- A written brief
- Named responsibilities
- Agreed review points




