Check the message and destination together
The landing page should explain the offer a customer saw in the ad. Review relevance, contact steps, and availability before assuming that more clicks will solve a weak response rate. Keep enough history to separate a planned test from an unrelated change.
Log major edits, tests, and budget changes. Consider conversion delay before attributing later results to the most recent adjustment. Set a review deadline and identify the person responsible.
Make the plan fit your market
Target only the parts of Wellington and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Use accurate service coverage for customers in Wellington.
Review available search terms, audience signals, locations, and placements. Exclude clearly unsuitable traffic and document the reasons rather than making broad cuts from one poor result. Keep private account details out of public briefs and examples.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities