
Page coverage
Map important customer questions to existing pages and identify genuine gaps. Consolidate overlapping pages instead of targeting each phrasing with another URL. Use recent customer feedback to challenge an unclear message.
Add scope, methods, qualifications, and practical examples that the business can verify. Better information is a stronger foundation than repeating the service phrase. Try the main customer task on a phone before signing off.
- A written brief
- Named responsibilities
- Agreed review points




