Use search terms as evidence
Actual search terms can reveal demand that a keyword list misses. Review relevance and inquiry quality, then use exclusions and clearer groupings to limit unsuitable traffic. Keep a change log so later results have context.
Validate the actions being counted and investigate duplicate or missing records. Report the difference between form activity and qualified inquiries. Separate production, approval, and publishing responsibilities.
Make the plan fit your market
Target only the parts of Tacoma and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Review how customers in Tacoma contact the business and receive a reply.
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Check access rights before giving another supplier an account login.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities