Define a worthwhile conversion
A button click, form submission, qualified inquiry, and sale are not the same result. Agree which action guides bidding and reporting, then test that it is recorded once and reflects real behavior. Save a baseline before replacing an existing approach.
Define accepted leads with the sales team and review the difference between raw forms and worthwhile inquiries. Use that feedback in later decisions. Set a review deadline and identify the person responsible.
Make the plan fit your market
Target only the parts of Sandy and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Check that location references reflect how the business actually operates.
Change a defined part of the message, audience, or page and state the success measure in advance. Account for conversion delay before comparing results. Use only the customer information needed for the agreed work.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities