Check data before changing bids
Broken tags, duplicate actions, and altered definitions can distort campaign decisions. Verify measurement when performance changes unexpectedly before changing targeting or bidding to solve the wrong problem. Compare the result with the original objective before expanding the work.
Log major edits, tests, and budget changes. Consider conversion delay before attributing later results to the most recent adjustment. Record the starting conditions so comparisons remain fair.
Budget and capacity
Allow for both media spend and management fees, and set a budget the business can test responsibly. Pause or adjust offers when staff cannot handle new inquiries. Agree a spending limit before approving additional tools or media.
Change a defined part of the message, audience, or page and state the success measure in advance. Account for conversion delay before comparing results. Try the main customer task on a phone before signing off.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities