
Search reporting
Read impressions and clicks alongside conversions and query intent. Track changes over a suitable period and annotate releases or redirects. Avoid treating a single favorable number as the whole result.
Separate crawl and indexing barriers from optional refinements. Fix issues affecting important customer pages before expanding the content inventory. Agree whether the evidence supports keeping, changing, or stopping the approach.
- A written brief
- Named responsibilities
- Agreed review points




