Keyword Research
When paid keywords reflect broad traffic estimates instead of real customer intent, the first task is to focus targeting on searches that match the offer. We review query language, service value, buying stage, location, competition, and expected action, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Turn the findings into a short list of actions and owners.
Group campaigns around services and customer needs. Separate unsuitable searches with reviewed exclusions rather than one catch-all campaign. Review the full journey before blaming or expanding one channel.
Ad and page agreement
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Separate unsuitable inquiries from failures in the response process.
Allow for both media spend and management fees, and set a budget the business can test responsibly. Pause or adjust offers when staff cannot handle new inquiries. Check recurring charges as well as the initial project fee.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities