
Choose useful demand
Compare services by margin, available capacity, and repeat business. The service with the highest search volume is not always the most worthwhile to promote. Leave the team with a decision, an owner, and a review date.
Use one brief for website, content, advertising, and sales staff. Agree the promise and the customer information needed at each stage. Set a review deadline and identify the person responsible.
- A written brief
- Named responsibilities
- Agreed review points





