
Profile accuracy
Check business name, eligible categories, hours, contact links, and service details against what the business actually provides. Use the correct address or service-area setup. Check the reasons suitable customers hesitate or leave.
Ask real customers for honest feedback through a consistent process. Do not fabricate reviews or offer a reward for positive ratings. Check that a visitor can find the next action without guessing.
- A written brief
- Named responsibilities
- Agreed review points




