
Choose useful demand
Compare services by margin, available capacity, and repeat business. The service with the highest search volume is not always the most worthwhile to promote. Use the findings to update the brief for the next stage.
Use one brief for website, content, advertising, and sales staff. Agree the promise and the customer information needed at each stage. Choose a decision maker who can resolve conflicting feedback.
- A written brief
- Named responsibilities
- Agreed review points





