
Choose useful demand
Compare services by margin, available capacity, and repeat business. The service with the highest search volume is not always the most worthwhile to promote. End each review with a named next step.
Use one brief for website, content, advertising, and sales staff. Agree the promise and the customer information needed at each stage. Keep approvals with someone who can confirm the business facts.
- A written brief
- Named responsibilities
- Agreed review points





