
Content usefulness
Add scope, methods, qualifications, and practical examples that the business can verify. Better information is a stronger foundation than repeating the service phrase. Use actual customer questions to check whether the plan is useful.
Read impressions and clicks alongside conversions and query intent. Track changes over a suitable period and annotate releases or redirects. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




