Bring sales feedback into review
A campaign report may not show which inquiries became customers. Agree a privacy-conscious way to share qualified outcomes so the team can distinguish volume from useful demand. Keep the original result alongside the updated version.
Read costs alongside conversion delay and sales feedback. Make changes for a documented reason instead of responding to every daily fluctuation. Give the team a clear route for questions and corrections.
Make the plan fit your market
Target only the parts of Lubbock and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Use accurate service coverage for customers in Lubbock.
Review available search terms, audience signals, locations, and placements. Exclude clearly unsuitable traffic and document the reasons rather than making broad cuts from one poor result. Keep a record of permission for any customer story used publicly.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities