
Technical priorities
Separate crawl and indexing barriers from optional refinements. Fix issues affecting important customer pages before expanding the content inventory. Agree whether the evidence supports keeping, changing, or stopping the approach.
Map important customer questions to existing pages and identify genuine gaps. Consolidate overlapping pages instead of targeting each phrasing with another URL. Use actual customer questions to check whether the plan is useful.
- A written brief
- Named responsibilities
- Agreed review points




