
Qualified outcomes
Define accepted leads with the sales team and review the difference between raw forms and worthwhile inquiries. Use that feedback in later decisions. Look for gaps between what the business offers and what visitors understand.
Increase coverage after checking costs, inquiry quality, and capacity. Expanding keywords or regions should have a stated reason. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




