
Choose useful demand
Compare services by margin, available capacity, and repeat business. The service with the highest search volume is not always the most worthwhile to promote. Keep the next round of work small enough to assess clearly.
Use one brief for website, content, advertising, and sales staff. Agree the promise and the customer information needed at each stage. Assign one person to approve the final work.
- A written brief
- Named responsibilities
- Agreed review points





