
Choose useful demand
Compare services by margin, available capacity, and repeat business. The service with the highest search volume is not always the most worthwhile to promote. Explain which task matters next and why it takes priority.
Use one brief for website, content, advertising, and sales staff. Agree the promise and the customer information needed at each stage. Name an owner for each task so requests do not get lost.
- A written brief
- Named responsibilities
- Agreed review points





