
Connect the team
Use one brief for website, content, advertising, and sales staff. Agree the promise and the customer information needed at each stage. Keep approvals with someone who can confirm the business facts.
Include production and staff time when comparing channels. A campaign with cheap inquiries can cost more if every lead needs extensive qualification. Separate agency fees from advertising, software, and production costs.
- A written brief
- Named responsibilities
- Agreed review points





