
Page coverage
Map important customer questions to existing pages and identify genuine gaps. Consolidate overlapping pages instead of targeting each phrasing with another URL. Keep a short record of common questions and objections.
Add scope, methods, qualifications, and practical examples that the business can verify. Better information is a stronger foundation than repeating the service phrase. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




