Campaign Structure
When services, locations, goals, and budgets are mixed into campaigns that are hard to control, the first task is to organize campaigns around clear business and targeting decisions. We separate priorities by service, geography, intent, budget, conversion path, and reporting need, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Keep the next round of work small enough to assess clearly.
Increase coverage after checking costs, inquiry quality, and capacity. Expanding keywords or regions should have a stated reason. Explain which task matters next and why it takes priority.
Reporting limits
Platform attribution and analytics may credit conversions differently. Compare costs and customer records, and state which conversion definition the report uses. Choose the review measures before the work begins.
Distinguish a submitted form from an accepted lead or sale. Check event triggers and duplicate counts before using them to judge or automate performance. Explain uncertainty when the available data is limited.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities
