
Content usefulness
Add scope, methods, qualifications, and practical examples that the business can verify. Better information is a stronger foundation than repeating the service phrase. Look for gaps between what the business offers and what visitors understand.
Read impressions and clicks alongside conversions and query intent. Track changes over a suitable period and annotate releases or redirects. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




