Index Coverage
When important pages are missing from search while low-value URLs remain indexed, the first task is to align the index with the pages customers actually need. We compare submitted, discovered, crawled, indexed, and excluded URLs by page purpose, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Leave the team with a decision, an owner, and a review date.
Read impressions and clicks alongside conversions and query intent. Track changes over a suitable period and annotate releases or redirects. Review outcomes alongside cost, effort, and customer quality.
One purpose per page
Map related searches to the page that best answers them. When several pages compete for the same purpose, improve or combine the content before creating more URLs. Compare the proposed message with the words customers use.
Compare what searchers need with the page they reach. A service enquiry, a how-to question, and a supplier comparison may need different answers. Check the main customer path before judging the channel alone.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities